The Phoenix Marathon

In 2013 I was lucky enough to become the Account Manager and Project Manager for The Phoenix Marathon.  They had a successful first year with a half marathon and had a great challenge ahead to plan, market, and sell-out their first ever marathon.  The task was ambitious, but with a few key elements we were able to help them achieve their goals.

– Site redesign with new branding in place

– Social media strategy with presence on Facebook, Twitter, Instagram, and running communication networks.

– Content strategy with a new blog in place and weekly runner communication to build a running community.

– Email campaigns for targeted promotions for registration and sponsorship

– PPC ads to attract more out-of-state runners

The Results: 

1. THIS beauty was born:

2. 5,834 Facebook likes with active participation!  Increased website traffic from other social platforms as well.

3. Increased readership weekly, average 1,500 readers per post.  I even got to be a writer for a day and write one of the most popular posts!

4. Increased sponsorship and funding

5. Race had global representation in addition to out-of-state.  PPC achieved low acquisition rate at $8 a runner!

MOST IMPORTANTLY:

The marathon sold out with 2 months to spare, the half marathon and 10k sold out one week later!  Goal achieved with time to spare!